For manufacturers
Your European launchpad. No subsidiary required.
Floor presence in central London, plus the import, conformity, operations and enterprise pipeline that turn a demonstration into a purchase order.
The floor stock
Machines, presented the way engineers read them.
Every partner machine is documented, dimensioned and photographed on arrival, then published as a specimen sheet the buyer can take away.
Why Europe pays more
The same machine, worth more.
In Britain, labour is the most expensive input a business has. That is the arithmetic your machine wins on, and it is nothing like the arithmetic at home.
£12.71 an hour, plus 15% employer national insurance and 3% pension.
National Living Wage 2026/27 · EmployerCalculator.co.uk
Published rate card, London, July 2026. We did not set that price. Your competitor did.
Robotics & Automation News
Enough to matter on a unit that ships once and earns for years.
Assumption: 100 billable days
The alternative
Open your own flagship, or take a pod.
| Opening your own London flagship | One pod with us | |
|---|---|---|
| Premises | A ten-year lease, a full fit-out, and a unit you probably cannot get | One monthly fee, all in |
| UK entity | Company, bank, accountant, directors, VAT registration | None. You contract with us. |
| Staff | From £28,309 per person, per year, before management | Trained operators included |
| Conformity | UKCA and CE file, product liability, your own risk assessments | We assemble it with your engineers |
| Insurance | Your own public liability policy for a machine among crowds | Covered under ours |
| Time to live | Twelve to eighteen months, optimistically | Ten weeks |
| If it fails | You still hold the lease | You give notice |
Prime retail vacancy in central London is 1.5%, the lowest since 2019. The constraint is not the budget, it is that the space is not there. Source: The Langham Estate, 2026
Terms
What you get.
Floor presence
An operated pod in central London, staffed during all opening hours.
Import and customs
Shipping, clearance and duty handled end to end. Your machine arrives on the floor, not in a warehouse.
Conformity
Support assembling the technical file and the declaration of conformity for the British market.
Insurance and risk
Public liability cover and a documented assessment for every mode of interaction.
Operators
Staff trained on your machine, daily checks, and first-line maintenance on site.
Enterprise pipeline
Qualified UK buyers, scoped demonstrations and paid pilots. You receive the lead, we run the room.
Content
Vertical video produced weekly, plus a monthly report on footfall, interactions, leads and reach.
Rate card
What it costs.
One pod. Shared operator. Standard monthly reporting.
Two pods. Dedicated operator. Demo bay access. Weekly content.
One of only two window pods. Dedicated operator and studio time. Named enterprise pipeline.
A monthly fee plus a revenue share on machines sold through the floor. Nothing on units you sell elsewhere in Europe. Both are set with the first partners and published once they are.
Sequence
Ten weeks from first call to live floor.
Introduction call
Term sheet and pod
Shipping and clearance
Conformity and commissioning
Live on the floor
Reporting
What arrives in your inbox, monthly.
The attention engine
We don't buy attention. We're the only supply of it in Europe.
Humanoid robots are among the most reliably shared objects on the internet, and in Europe almost nobody can film one. We can, every day, with the public in the frame.
Scarce subject
There is nowhere in Europe a member of the public can walk in and direct a humanoid. Footage that cannot be filmed anywhere else does not compete with other footage.
Every visitor distributes
Reach is a function of footfall, not of advertising spend. Visitors film the session on their own phones and post it to an audience we never had to buy, at a production cost of zero.
A studio on the floor
Shot, cut and handed over the same day, in your machine's livery, to a format brief we control, not a stranger's phone in portrait mode.
Yours in every market
You receive the raw footage monthly, to use anywhere. Western material filmed with a real crowd is hard for a manufacturer to produce and useful everywhere.
A robot in a warehouse gets a case study. A robot on a London street gets a following.
Division of labour
Who is responsible for what.
You
The machine
The hardware, its software, spare parts, and product-level conformity as its manufacturer.
Us
Everything around it
Import, floor operations, public safety, insurance, staff, content, and the commercial relationship with British buyers.
Manufacturers only
Tell us what you build.
Six lines. We reply with the partner pack, the rate card and the two questions we always ask before a term sheet.